Is DNA the Next Social Media-Like Juggernaut Destined to Fill Us with Regret?

As technology pushes DNA to extremes, unintended consequences are inevitable.

I’m old enough to remember Facebook emerging in Silicon Valley in the 2000s.

I’m a Silicon Valley marketer, and social media was the promise of something great: a way to establish “relationships” with our customers. And it was free! Imagine my clients and their dream of cheap marketing. Guy Kawasaki was a social media monster, writing The Art of…